According to the recently published Salary Survey in Marketing Week, marketing remains a young profession, so how does the wisdom of senior marketers get passed on to others within their company before they move on to pastures new? We look at how senior staff, with heavy workloads, can find the time and motivation to coach junior employees. And as so many marketing departments are full of those under 40, does this mean that sometimes there are no older, and wiser, marketers available to ask for advice? In which case, how should marketers best learn the secrets of the successful campaigns of the past?
I can only comment from the perspective of a young, passionate marketer - I don't have the age to call myself a superior but I do have the years of experience to find myself able to comment on this and pass on my 'wisdom'.
During my time as a marketer, I have continuously found that its one thing to enjoy your job, but that just 'enjoying' you job will never enable you to 'cut it' and move upwards swiftly, learn from the wisdom of others or pass on your wisdom. Enjoyment is a considerably passive state, whereas I would say that passion drives you and is an active emotion - the sort that enables you to learn more and dictate your career movements. You either have the passion or you don't and in such as creative and increasingly prominent field, this will set you apart from those just enjoying the job and pass this wisdom on. Wisdom defined as 'the ability to discern or judge what is true, right and lasting' can't be learnt. Wisdom and passion can't be learnt or forced and if you are passionate about something, you are eager and enthusiastic to learn more about it from others and subsequently pass on your knowledge to others.
Is not necessarily age that dictates wisdom, especially in workplaces that are getting younger and younger, but experience. It may be the case that older marketers are important to watch and learn from for the basics skills, but the succe
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