Politics online...how we are influencing the current and next generation of votersIn the developed world, formal party politics is an industry is in decline. In Britain 4 out of 10 people chose not to vote in 2001, and 2005 general elections, rising to 6 out of 10 among 18-25 year olds. By 2007 fewer than 2% of the population were members of the main political parties. The decline in political engagement has coincided with the spread of mass media and broadcast television, democracy depends on free speech and open discussion among the public. Matt Butterworth managing partner and strategist at Digital agency Folk explains in an election year using various case studies, how the web is changing the way in which debate and politics are being utilized and how via the web, web applications, video, social networks and forums are changing the way in which we the public are influencing the political process. is the passion for politics being revived by online, making it more relevant thoughtful and deliberative? Folk recently developed the newly launched Conservative party website

Presented by: Matthew Butterworth, Managing Partner / Strategist, Folk ‘ The Creative Agency’